Projects
For the past eight years, I have worked as a UX/UI and service designer across industries, including insurance, consultancy, and e-commerce.
My approach involves collaborating with strategic, multidisciplinary teams to understand business and user needs through a combination of quantitative data and qualitative insights.
I thrive in end-to-end design processes, helping shape products and experiences from discovery to delivery.
I enjoy translating complex problems into thoughtful experiences that balance user needs, business goals, and operational realities.
Mi Página: Empowering sellers to build their brand and community
Driving engagement and sales through broadcast channels
Integrating Coupons into Mi Página to drive visibility and sales
Transforming insurance reimbursement into a digital experience
Digitalizing vehicle inspections while reducing the risk of fraud
Shifting the process of collecting life insurance benefits
Rethinking Workplace Well-Being Through Parents’ Realities
Researching on a campaign manager platform
Creating the "Followed Sellers" list to unlock engagement and visibility for buyers and sellers
Designing a dynamic content feature for personalized communications
Redesigning marketing strategies for business growth
